YSL MASCARA

YSL Beauty unveils its next mascara icon: Lash Latex. Designed for the bold, inspired by that most transgressive of materials and powered by couture innovation, Lash Latex pushes the boundaries of eye performance. A mascara trained in strength, sculpted in movement and built to stretch beyond convention. This is high-precision beauty for a generation that never stays still. And with a unique 3 step lash workout uniquely conceived to maximize the impact of Lash Latex, get ready to hold the lift.

1. STRETCH – HOLD THE LIFT FOR 24H*
Every great workout begins with a stretch. Lash Latex is designed to hold the curve and length of your lash for up to 24 hours*. The unique form-fitting formula follows wraps around each lash like a second skin, locking in lift all day long without smudging. Acting like a lash support band, it keeps the structure tight and the arch lifted-all day, no drop. It’s stamina in every stroke and lift that stays in place like a well-tuned core.

*Consumer test conducted on 117 women.

2. SCULPT – EXCLUSIVE & PRECISE LASH-WORKOUT
Precision is key. Our exclusive Lash-Sculpting brush, with its high nano-bristles density of 496 micro-bristles, capture every lashes from-root-to-tip – even the shortest ones. The thin brush glides through the lashes for a clump-free sleek volume and definition. Like an athlete sculpting a silhouette, Lash Latex carves lashes and extends their potential

3. RAISE – YOUR LASHES BY 1.6X**
Time for the final lift. Raise the bar to new heights. Extend lashes up to 1.6x** for instant visible length. And of course that hydration is key to any major workout. This is why the Lash Latex formula is infused with Iris Florentina Root Extract from the YSL Ourika Community Gardens as well as hyaluronic acid for plumped lashes and lasting care.

*Instrumental test conducted on 26 women.